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Ma Yun's plan of "Innovating customer experience through on-offline integration" is now a reality... what about us?

"New Retail" envisioned by Alibaba Chairman Ma Yun is quickly becoming a reality. To survive in the new retail environment led by Alibaba, companies need to understand the unique characteristics of online and mobile, and provide customized products and services based on data analysis. Operational transformation also needs to take place, such as involving the customers from the product planning stage and maximizing the efficiency of supply network.

(Full article only available in Korean)

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