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Video

Mark Gottfredson: Beyond forecasting

In this brief video, Partner Mark Gottfredson explains how companies can stay competitive even in the face of massive industry changes.

  • November 05, 2014

Video

Mark Gottfredson: Beyond forecasting

How can companies stay competitive even as new technologies or other unexpected developments prompt massive industry changes? Leading companies anticipate these shifts by testing their forecasts and strategies against multiple possible scenarios, allowing them to consider potential outcomes they might not have foreseen, says Partner Mark Gottfredson in this brief video.

Read the Bain Brief: Beyond forecasting

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