Mike Booker: Winning in developing markets - Bain Video - Bain & Company

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Video

Mike Booker: Winning in developing markets

In this short video, Bain Partner Mike Booker describes the three challenges that consumer goods companies will face as they expand in developing markets.

  • November 07, 2014

Video

Mike Booker: Winning in developing markets

Understanding how to serve developing markets will be critical to the long-term success of consumer products makers, says Mike Booker, practice leader for Bain's Consumer Products and Retail practices in the Asia-Pacific region. In this short video, he describes the three challenges that companies will face in these fast-growing markets.

Read the Bain Brief: What does it really take for grocers to win in emerging Asia?

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