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Nitin Chaturvedi: A New Approach to Launch

How to create a repeatable model for successful launches.

Video

Nitin Chaturvedi: A New Approach to Launch
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As the healthcare industry evolves and more specialty drugs come to market, pharmaceutical launches have become more complicated. Nitin Chaturvedi, a partner in Bain's Healthcare practice, breaks down the macro trends that are making traditional go-to-market approaches less effective and outlines tactics needed to achieve successful drug launches.

Read the Bain Brief: A new pharma launch paradigm

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