Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies.
Based on a multiyear study of more than two hundred companies, this book stresses the value of repeatability in business, showing how the “big idea” today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Authors Chris Zook and James Allen show how some of the world’s best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others.