Infographic How Software Firms Can Outpace the Rule of 40 Consistently beating this magic number remains elusive for large, established firms. But it’s possible with the right moves. June 07, 2019 Infographic How Software Firms Can Outpace the Rule of 40 en Inspired By Hacking Software’s Rule of 40 Software companies need to balance growth and profitability to create lasting value. Tags Software Value Creation Technology