Second chance for e-business - Bain & Company

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Brief

Second chance for e-business

The companies that do outrun their rivals will be those that understand both their own core businesses and the Internet’s potential well enough to identify hidden gems among their intangible assets.

  • December 16, 2002
  • min read

Brief

Second chance for e-business

Following the widespread failure of dotcom firms, many business leaders eased back on all things "e." Yet a 2001 Bain & Company survey shows that 62% of top managers believe their companies don't take full advantage of the Internet, and that 49% say they are aggressively expanding their e-commerce capabilities.

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