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Signals from Cannes Lions 2026: The Next-Gen CMO Agenda

Bain partners Jake Gorelov, Lesley Butler, and Rishi Dave explore the biggest ideas from Cannes Lions 2026 and the steps CMOs are taking to act on them.

By Jake Gorelov, Lesley Butler, and Rishi Dave

  • Published on July 08, 2026

Webinar

Signals from Cannes Lions 2026: The Next-Gen CMO Agenda
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Cannes Lions 2026: Connecting Art and Algorithm

Five lessons from the Croisette on how leading brands are rewiring marketing for the age of AI.

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