In this video, James Allen, leader of Bain's Global Strategy practice, advocates for the evolution of traditional strategic planning practices. In "Strategic Planning 1.0," companies often focus so much on math that they fail to earnestly debate strategy. The result is planning that serves bureaucrats rather than the kings on the front line delivering on the customer promise. A more effective approach ties strategic planning more closely with strategy and people, and allocates both money and talent based on future growth instead of last year's revenues.
Read the Bain Brief: The Journey North