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      Article

      Tecnologia e CRM: strumenti a supporto del customer relationship (Technology and CRM: Supporting Tools for Customer Relationship Management)

      Tecnologia e CRM: strumenti a supporto del customer relationship (Technology and CRM: Supporting Tools for Customer Relationship Management)

      L'errore commesso da diverse aziende nel recente passato è stato quello di interpretare il... 2002-12-01T00:00:00 Fabrizio Sterzi, Carlo Vago e Giovanni Uleri Results Strategia bain authored article NULL Customer Strategy & Marketing Bain-authored Milan|Rome 05 Bain.com US Website \ 35209 12 /publications/articles/the-hidden-it-multiplier-in-mergers.aspx /publications/articles/the-hidden-it-multiplier-in-mergers.aspx 21013 http://www.bain.com/publications/articles/the-hidden-it-multiplier-in-mergers.aspx NULL Yes NULL The hidden IT multiplier in mergers NULL NULL NULL NULL NULL High (1) Global English No NULL The hidden IT multiplier in mergers Many merging businesses go only as far as analysing the potential savings of fusing their IT units,... 2003-02-14T00:00:00 Simon Heap, Sam Israelit and David Shpilberg The Financial Times bain authored article NULL Information Technology|Mergers & Acquisitions|Bain Merger Integration Bain-authored|MtM.com Boston|San Francisco|New York 05 Bain.com US Website \ 35211 12 /publications/articles/Copy_of_customer_strategy_templates.aspx /publications/articles/Copy_of_customer_strategy_templates.aspx 21013 http://www.bain.com/publications/articles/Copy_of_customer_strategy_templates.aspx NULL Yes NULL Second Chance for e business NULL NULL NULL NULL NULL Medium (2) Office English No NULL Second Chance for e business Despite the busted companies and business fall-outs resulting from failed speculation, online... 2003-03-01T00:00:00 Jean-Pierre Fellenbok Benelux newsletter bain authored article NULL NULL Bain-authored Brussels 05 Bain.com US Website \ 35214 12 /publications/articles/second-chance-for-ebusiness.aspx /publications/articles/second-chance-for-ebusiness.aspx 21013 http://www.bain.com/publications/articles/second-chance-for-ebusiness.aspx NULL Yes NULL Second Chance for eBusiness NULL NULL NULL NULL NULL High (1) Global English No NULL Second Chance for eBusiness Following the widespread failure of dotcom firms, many business leaders eased back on all things... 2003-03-01T00:00:00 Jean-Pierre Felenbok Benelux newsletter bain authored article Technology|Telecommunications Strategy|Organization|Performance Improvement|Results Delivery® Bain-authored Brussels|Amsterdam 05 Bain.com US Website \ 35218 12 /publications/articles/strategic-it-investment.aspx /publications/articles/strategic-it-investment.aspx 21013 http://www.bain.com/publications/articles/strategic-it-investment.aspx NULL Yes NULL Strategic IT investment NULL NULL NULL NULL NULL High (1) Global English No NULL Strategic IT investment How does one achieve dramatic margin improvements, and what are the secrets of company-wide,... 2003-03-01T00:00:00 Sunny Yi CEO Magazine bain authored article NULL Information Technology Bain-authored Seoul 05 Bain.com US Website \ 35228 12 /publications/articles/lean-six-sigma-for-manufacturing-industry.aspx /publications/articles/lean-six-sigma-for-manufacturing-industry.aspx 21013 http://www.bain.com/publications/articles/lean-six-sigma-for-manufacturing-industry.aspx NULL NULL NULL Lean Six Sigma for the manufacturing industry NULL NULL NULL NULL NULL High (1) Global English No NULL Lean Six Sigma for the manufacturing industry Many Six Sigma efforts fail to deliver as expected. There's a tool that can help. 2008-05-20T00:00:00 Peter Guarraia, Gib Carey, Alistair Corbett, and Klaus Neuhaus Bain Brief bain authored brief Aerospace, Defense & Government Services|Consumer Products|Industrial Machinery|Technology Performance Improvement|Lean Six sigma Format: Bain briefs NULL 05 Bain.com US Website \ 35231 12 /publications/articles/winning-customer-loyalty-is-the-key.aspx /publications/articles/winning-customer-loyalty-is-the-key.aspx 21013 http://www.bain.com/publications/articles/winning-customer-loyalty-is-the-key.aspx NULL Yes NULL Winning customer loyalty is the key to a winning CRM strategy NULL NULL NULL NULL NULL High (1) Global English No NULL Winning customer loyalty is the key to a winning CRM strategy Form follows function, and the one practice that illustrates this truism best of all, perhaps, is... 2003-03-01T00:00:00 Darrell Rigby, Fred Reichheld and Chris Dawson Ivey Business Journal bain authored article Consumer Products Customer Strategy & Marketing Loyalty/Loyalty Rules!/CRM|Bain-authored|Leaders: Darrell Rigby Boston|Toronto 05 Bain.com US Website \ 35234 12 /publications/articles/crimebusters.aspx /publications/articles/crimebusters.aspx 21013 http://www.bain.com/publications/articles/crimebusters.aspx NULL Yes NULL Crimebusters NULL NULL NULL NULL NULL High (1) Global English Yes http://www.thedeal.com/NASApp/cs/ContentServer?pagename=webreprint&c=TDDArticle&cid=1050941513260 Crimebusters When corporate citizens become apathetic to unethical practices, when they see no practical way to... 2003-04-24T00:00:00 Fred Reichheld The Deal bain authored article NULL NULL Turbulence|Bain-authored|Leadership Boston 05 Bain.com US Website \ 35237 12 /publications/articles/to-bust-corporate-misdeeds.aspx /publications/articles/to-bust-corporate-misdeeds.aspx 21013 http://www.bain.com/publications/articles/to-bust-corporate-misdeeds.aspx NULL Yes NULL To bust corporate misdeeds, who are you gonna call? Consumers NULL NULL NULL NULL NULL High (1) Global English Yes http://www.ebusinessforum.com/ To bust corporate misdeeds, who are you gonna call? Consumers New regulatory team at SEC should engage citizens in fight against corporate malfeasance, says Bain... 2003-04-25T00:00:00 Fred Reichheld Economist Intelligence Unit bain authored article NULL NULL Turbulence|Bain-authored Boston 05 Bain.com US Website \ 35239 12 /publications/articles/second-chance-for-e-business-banking-review.aspx /publications/articles/second-chance-for-e-business-banking-review.aspx 21013 http://www.bain.com/publications/articles/second-chance-for-e-business-banking-review.aspx NULL Yes NULL Second chance for e-business - Banking Review NULL NULL NULL NULL NULL High (1) Global English No NULL Second chance for e-business Following the widespread failure of dotcom firms, many business leaders eased back on all things... 2003-05-01T00:00:00 Nicolas Bloch Banking Review bain authored article NULL NULL Bain-authored Paris 05 Bain.com US Website \ 35241 12 /publications/articles/lean-six-sigma-for-services-industry.aspx /publications/articles/lean-six-sigma-for-services-industry.aspx 21013 http://www.bain.com/publications/articles/lean-six-sigma-for-services-industry.aspx NULL NULL NULL Lean Six Sigma for the services industry NULL NULL NULL NULL NULL High (1) Global English No NULL Lean Six Sigma for the services industry Devised for manufacturing, Six Sigma can also improve service organizations. 2008-05-20T00:00:00 Peter Guarraia, Gib Carey, Alistair Corbett, and Klaus Neuhaus Bain Brief bain authored brief Utilities & Alternative Energy|Oil & Gas|Financial Services|Retail|Services|Telecommunications Performance Improvement|Lean Six sigma Format: Bain briefs NULL 05 Bain.com US Website \ 35242 12 /publications/articles/whos-gonna-combat-corporate-misbehavior-us.aspx /publications/articles/whos-gonna-combat-corporate-misbehavior-us.aspx 21013 http://www.bain.com/publications/articles/whos-gonna-combat-corporate-misbehavior-us.aspx NULL Yes NULL Who's Gonna Combat Corporate Misbehavior? Us! NULL NULL NULL NULL NULL High (1) Topical English No NULL Who's Gonna Combat Corporate Misbehavior? Us! Securities regulators can empower stakeholders across American industry by standardizing a simple... 2003-07-01T00:00:00 Fred Reichheld MWorld bain authored article NULL NULL Turbulence|Bain-authored NULL 05 Bain.com US Website \ 35243 12 /publications/articles/loyalty-a-prescription-for-cutting-costs.aspx /publications/articles/loyalty-a-prescription-for-cutting-costs.aspx 21013 http://www.bain.com/publications/articles/loyalty-a-prescription-for-cutting-costs.aspx NULL Yes NULL Loyalty: A Prescription for Cutting Costs NULL NULL NULL NULL NULL High (1) Global English No NULL Loyalty: A Prescription for Cutting Costs In the current downturn, many companies are tightening their belts, but too many are missing their... 2003-09-01T00:00:00 Fred Reichheld and Christine Detrick Marketing Management bain authored article Financial Services Bain Sustained Cost Transformation|Customer Strategy & Marketing|Bain Brand Strategy Loyalty/Loyalty Rules!/CRM|Bain-authored Boston|New York 05 Bain.com US Website \ 35245 12 /publications/articles/managers-journal-think-globally.aspx /publications/articles/managers-journal-think-globally.aspx 21013 http://www.bain.com/publications/articles/managers-journal-think-globally.aspx NULL Yes NULL Manager's Journal: Think Globally, Market Locally NULL NULL NULL NULL NULL High (1) Global English No NULL Manager's Journal: Think Globally, Market Locally Geopolitical risk is not new but it has acquired a new shape in the current international... 2003-09-09T00:00:00 Orit Gadiesh and Jean-Marie Pean The Wall Street Journal bain authored article Consumer Products Bain Brand Strategy Leaders: Orit Gadiesh|Turbulence|Bain-authored|Globalization Boston|Paris 05 Bain.com US Website \ 35247 12 /publications/articles/pricing-the-cookies.aspx /publications/articles/pricing-the-cookies.aspx 21013 http://www.bain.com/publications/articles/pricing-the-cookies.aspx NULL Yes NULL Pricing the cookies NULL NULL NULL NULL NULL Medium (2) Office English No NULL Pricing the cookies When Black and Scholes introduced their Nobel-winning option pricing theory in 1973, fair pricing... 2003-10-01T00:00:00 Philippe Thibaut Benelux newsletter bain authored article NULL NULL Bain-authored Brussels 05 Bain.com US Website \ 35248 12 /publications/articles/the-one-number-you-need-to-grow.aspx /publications/articles/the-one-number-you-need-to-grow.aspx 21013 http://www.bain.com/publications/articles/the-one-number-you-need-to-grow.aspx NULL Yes NULL The one number you need to grow NULL customer, loyalty, customer loyalty, service, crm, defections, reichheld, harvard business review, harvard business online Companies spend lots of time and money on complex tools to assess customer satisfaction. But they're measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? NULL NULL High (1) Global English Yes http://hbr.org/2003/12/the-one-number-you-need-to-grow/ar/1 The one number you need to grow The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? 2003-12-01T00:00:00 Frederick Reichheld Harvard Business Review bain authored article NULL NULL Leaders: Fred Reichheld|Loyalty/Loyalty Rules!/CRM|Bain-authored|The Ultimate Question Boston 05 Bain.com US Website \ 35252 12 /publications/articles/leading-fast-turnarounds.aspx /publications/articles/leading-fast-turnarounds.aspx 21013 http://www.bain.com/publications/articles/leading-fast-turnarounds.aspx NULL Yes NULL Leading fast turnarounds NULL NULL NULL NULL NULL High (1) Global English Yes http://www3.interscience.wiley.com/journal/118535659/home Leading fast turnarounds Leaders of successful turnarounds guide their organizations down a road to results."

      By Mark Gottfredson; Steve Schaubert; Alan Hirzel

      • min read

      Article

      Tecnologia e CRM: strumenti a supporto del customer relationship (Technology and CRM: Supporting Tools for Customer Relationship Management)
      en

      Technology and CRM: Support Tools of Customer Relationship Management.

      Download PDFDownload PDFDownload PDF
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