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The battle for China's good-enough market

China will account for one-third of the world's GDP growth by 2030, but many multinationals are losing share in this critical market.

By Orit Gadiesh

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The battle for China's good-enough market
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By 2030, China will account for one-third of the world's GDP growth. Yet many multinationals are losing share in this critical market. Orit Gadiesh, chairman, Bain & Company, explains why success in this market matters globally in this video.

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Published in June 2013
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