The Future of Consumption - Bain & Company

Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Video

The Future of Consumption

Bain's Bruno Lannes and Unilever's Keith Weed discuss how technology is affecting consumption in China.

  • January 25, 2018

Video

The Future of Consumption

With a growing middle class in China, consumption patterns are rapidly changing. Bruno Lannes, a partner with Bain’s Consumer Products practice, and Keith Weed, chief marketing & communications officer at Unilever, discuss how technology is affecting consumption in China, as well as consumers’ growing concerns over privacy.

Read the Bain Brief: Future of Consumption in Fast-Growth Consumer Markets—China

Tags

Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.