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Video

How a Consumer Products Maker Responded to a New Competitor

When a leading appliance maker with a strong position in a key product category suddenly began losing market share to two new entrants, it struggled to understand the cause. Working with Bain, the company applied our Elements of Value® framework and soon developed an effective response.

  • October 09, 2019

Video

How a Consumer Products Maker Responded to a New Competitor
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