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Video

Video: Dr. Christian Kinder and Mareike Steingröver: What really impresses people insured through the state healthcare system

The authors Dr. Christian Kinder and Mareike Steingröver explain the challenges facing suppliers as a result of the paradigm shifts.

  • July 17, 2017

Video

Video: Dr. Christian Kinder and Mareike Steingröver: What really impresses people insured through the state healthcare system


Germans’ loyalty to their health insurance company is steadily rising, even in times of extra premiums. Yet digitalization is also producing a change in customer expectations, as revealed in the Bain report “Customer loyalty to health insurance companies: Every interaction pays off”, a survey carried out among 3,300 people insured through the public healthcare system. The authors Dr. Christian Kinder and Mareike Steingröver explain the challenges facing suppliers as a result of the paradigm shifts.

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