Waymo, Cruise and Uber plan to launch commercial services with autonomous vehicles on a controlled basis in 2019. Large-scale driverless services are further off, but investors are betting the shift will come sooner rather than later. The market capitalization of the next generation of mobility companies such as Waymo, Uber and Tesla already have surpassed those of Ford and General Motors.
Mark Gottfredson is a partner in Bain & Company’s Performance Improvement and Advanced Manufacturing Services practices. He is based in Bain's Dallas office.
Facing an uncertain future, leadership teams can still make smart bets.