Beyond the Bio Podcast

How to Drive Growth with a Great Customer Experience

A great customer experience creates loyal consumers, and loyal consumers proudly promote the businesses they love. Darci Darnell, a Partner in our Chicago office and the leader of our Global Customer Strategy and Marketing practice, has extensive knowledge on how to create outstanding customer experiences. On this episode, Keith talks to Darci about how her globetrotting career gave her the experience needed to lead a practice, and how Bain's consulting, advanced analytics, data science and marketing roles all come together to drive client success and sustainable growth.

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How to Drive Growth with a Great Customer Experience
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Darci Darnell, Partner in our Chicago office and leader of our Global Customer Strategy and Marketing practice, initially chose to study accounting for job assurance, but was encouraged to dive into IT consulting after earning her degree from Washington University in St. Louis. After a few years at PwC and working in South Korea, Darci chose to continue her education and earn her MBA from Tuck School of Business. During her summer of business school, she chose to turn down a Bain offer and joined Dell instead, but couldn’t avoid the firm for too much longer as she was exposed to working with Bainies who were staffed at Dell. She joined Bain as a consultant in San Francisco shortly after.

Darci now leads our Global Customer Strategy and Marketing practice which heavily focuses on creating outstanding customer experiences. Listen to how her globetrotting career prepared her for her current role and how this practice integrates consultants, marketers, advanced analytics experts, and data scientists to help build business growth for our clients.

 

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