베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

스냅차트

Many Consumers Trust Technology Companies More than Banks

Trust affects consumers’ willingness to try banking services offered by tech companies.

  • 2019년1월9일

스냅차트

Many Consumers Trust Technology Companies More than Banks

Earning consumers’ loyalty is harder than ever for banks, as insurgent technology firms nibble away at products such as mortgages and payment services. In Bain & Company’s new survey of 151,894 consumers in 29 countries, 54% of respondents trust at least one tech company more than banks in general, and 29% trust at least one tech company more than their own primary bank. Trust affects a customer’s willingness to try banking services offered by tech companies. For example, respondents who accord higher trust to Amazon are more open to trying a bank account with the company. With banks under siege, a high priority is to improve the convenience and quality of the experience for customers.

Katrina Cuthell is a partner with Bain & Company’s Financial Services practice.

Related Report

In Search of Customers Who Love Their Bank

With banks facing increased competition from tech firms, our latest Customer Loyalty in Retail Banking Report examines how the banks can focus on what customers value most.

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.