스냅차트

Rebounding in Style: Personal Luxury Goods Sales Are Set to Beat Their Pre-Covid Record

After 2020’s sharp reversal, this year the market is likely to be up 1% on its 2019 high.

스냅차트

Rebounding in Style: Personal Luxury Goods Sales Are Set to Beat Their Pre-Covid Record
en

Over the past two decades, the Bain & Company Luxury Study has become a reference point for the industry, but it has never seen a year of surging performance to match 2021. With personal luxury goods sales likely to be up by almost a third, the 20th edition of the study—released in collaboration with Fondazione Altagamma, the Italian luxury goods body—is a landmark in more ways than one.

As well as post-lockdown store reopenings, the rebound reflects a hunger among customers globally to shop for luxury goods in their home market, with exceptional growth in mainland China and the Americas. Sales of shoes, leather goods, and jewelry will comfortably surpass their 2019 levels in 2021, while online sales have continued to thrive. More good news: Profitability has also recovered. We forecast that the industry average margin for earnings before interest and taxes (EBIT) will almost double in 2021 to 21%, in line with 2019.

Explore the report

From Surging Recovery to Elegant Advance: The Evolving Future of Luxury

Our 2021 Luxury Goods Worldwide Market Study shows how brands can build on their historic rebound.

태그

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.