베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

스냅차트

Why Consumer Health Brands Struggle to Grow

Many companies neglect digital marketing and brand promotion in pharmacies.

  • 2019년12월9일

스냅차트

Why Consumer Health Brands Struggle to Grow

Successful consumer health companies understand that shoppers switch brands often. So to grow brand revenue, they seek to increase total household penetration of their brand instead of trying to convince existing customers to buy more of their product or just raising prices. They repeatedly win back customers by continually investing in brand awareness, perfect store execution and online sales.

Dieter Meyer is a partner with Bain & Company’s Healthcare practice, and he is based in the Zurich office. Carina Sponholtz is a Bain principal with the Healthcare practice, and she is based in the firm’s Copenhagen office.

Read More

Healthcare Insights

Bain Insights dig deep into the complex challenges that healthcare companies—including hospitals, insurers and medtech firms—face in patient care.

태그

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.