Harvard Business Review
CMO Insights
AI Purchasing on the Cusp
Our survey shows curiosity is high, but consumer trust is still catching up.
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CMO Insights
The New Growth Equation for Tech Services
As AI and geopolitical change upend the status quo, service providers face a stark choice—transform or fall behind.
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CMO Insights
AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience
Beyond efficiency, AI helps create a more personalized experience that delivers a triple play of customer loyalty, employee engagement, and revenue growth.
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CMO Insights
Agentic AI Commerce Hinges on Consumer Trust
Security, privacy, and institutional trust are the battlegrounds for AI-led payments.
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CMO Insights
What Should Retailers Do About AI Shoppers?
Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping.
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First published in 9월 2024