베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Colleen Lin

Expert, Advanced Analytics Group, San Francisco

Colleen

Colleen is an expert in Bain & Company's Global Advanced Analytics Group, based in the firm's San Francisco office.

Colleen has 10 years of experience in the areas of consumer insights and advanced analytics. She has provided consultation and advanced analytical support on consumer segmentations, pricing studies, experimental design, white space analysis, predictive modeling, survey design, brand positioning, and product and value proposition development. She is proficient in advanced applications like latent class analysis, decision trees and complex driver analyses to create customer insights for Bain clients. Colleen is also an expert in using qualitative tools to unveil "whys".

Before joining Bain in 2013, she worked for four years for Ipsos as Marketing Science director. Prior to Ipsos, she spent three years in a client-side role, managing primary research across different phases of products' life cycles. Colleen holds PhD candidacy of Sociology, focused on research methodology.

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베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.