베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

Lisa Koetter

파트너, Boston

Lisa

Lisa Koetter is a partner in Bain & Company's Boston office. She is a member of the firm's Customer Strategy & Marketing and Retail practices.

Lisa has more than 10 years of consulting experience at Bain and has worked in the firm's Dallas, Sydney and Boston offices.

Throughout her time at Bain, Lisa has advised retail, consumer goods and industrial corporate clients on general strategy issues, including brand strategy and positioning, customer-led growth, omnichannel transformations and competitive strategy and tactics. She is also deeply versed in implementation engagements to execute on those strategies, particularly through the localization of retail stores and customer feedback programs.

She has also advised clients on agile transformation tactics to increase the speed of both innovation and execution.

Additionally, Lisa holds extensive expertise in brand positioning, customer segmentation and targeting and future-experience design, including buy-online, pick-up-in-store and localization initiatives.

She is actively involved in Bain's focus on people development and on-campus recruiting efforts.

Lisa holds an MBA from Harvard Business School, as well as a degree in marketing and political science from Southern Methodist University.

Bain Partner Lisa Koetter discusses five things traditional grocers can do to stay competitive as customer expectations change.

Recent Insights

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.