Zak Prauer

Vice President, FRWD,



Zak Prauer is a member of FRWD® and an affiliate of our Consumer Products and Financial Services practices. 

A digital marketing, media, and e-commerce expert, Zak is deeply involved with our CP, Technology, Customer Strategy & MarketingVector: Digital Delivery and Marketing Excellence practices.

Zak focuses on helping B2B and B2C clients modernize their marketing capabilities. To do this, he leads teams to design and deploy performance-based marketing principles in systematic and scalable ways. Some of his most prominent client projects include leading Agile media and testing capability development for multiple Fortune 500 CPG’s and Financial Services firms.

Prior to joining the firm in 2019, Zak worked as the managing director of data strategy and analytics for VMLY&R (WPP), a leading global digital marketing and advertising firm. He spent his earlier career in various digital marketing, digital strategy and e-commerce and analytics roles, supporting clients the consumer products and retail industries.

Zak holds a B.S. in marketing and economics, magna cum laude, from the University of Pittsburgh.

Apart from work, Zak is the co-founder of the Devin Smith Scholarship Foundation, which provides financial and community support to high school students who demonstrate creative vision. He also enjoys playing soccer, wildlife photography, scuba diving and hiking.

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