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Zak Prauer

Senior Expert, Minneapolis

About Zak

Zak Prauer is a senior expert for FRWD® and a Consumer Products affiliate, based in Chicago. 

A digital marketing and marketing/e-commerce acceleration expert, Zak is deeply involved with our CP, Customer Strategy & Marketing, Vector: Digital Delivery and Marketing Excellence practices.

His most prominent client projects include leading Agile media and testing capability development for a Fortune 500 CPG company, resulting in an incremental multi-million-dollar impact to its bottom line.

Prior to joining the firm in 2019, Zak worked as the managing director of data strategy and analytics for VMLY&R (WPP), a leading global digital marketing and advertising firm. He spent his earlier career in various digital marketing, e-commerce and analytics roles, supporting clients the consumer products and retail industries.

Zak holds a B.S. in Marketing and Economics, magna cum laude, from the University of Pittsburgh.

Apart from work, Zak is the co-founder of the Devin Smith Scholarship Foundation, which provides financial and community support to high school students who demonstrate creative vision. He also enjoys playing soccer, wildlife photography, scuba diving and hiking.

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