베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

사례 연구

Revamped supply chain doubles consumer product profitability

One of our consumer products clients asked us to help to restore profitability to a failing product line. Bain conducted a hunt for profitability—analyzing the competition, value chain and manufacturing process. After implementing our recommended changes to its supply chain, the business unit's profit margins more than doubled.

  • 읽기 소요시간

한눈에 보기

  • 3.5% EBIT margin increase

전체보기

The Situation

TastyCo* held the second largest share of the U.S. market of Tummy Ticklers. This had historically not been an attractive category for TastyCo, though it was profitable for competitors.

Sales of Tummy Ticklers had been declining significantly for eight years and profitability was scattered and marginal. The company predicted a continued decline in product profitability.

TastyCo asked Bain to help turn this product into a profitable one.

Our Approach

Bain analyzed the competition, value chain and manufacturing process to establish where value could be created.

Our Recommendations

In the short term, Bain recommended that TastyCo change its approach to the refiner, additives and manufacturing steps of Tummy Ticklers production.

The Results

In the short term, Bain recommended that TastyCo change its approach to the refiner, additives and manufacturing steps of Tummy Ticklers production.

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.