The software and technology landscape is rapidly changing. With the increasing popularity of ' the cloud,' software giants have been forced to adapt their businesses to address the rapid change. Bain & Company partners Ravi Vijayaraghavan, Gregory Garnier and Abdulrahman Addas suggest that software vendors follow four steps to ensure they can hold their leading positions. These steps include committing to a strategic path, embracing customer insights and intimacy, organizing for innovation and "speed it up."