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      Amanda Chin

      Partner,

      Kuala Lumpur
      Headshot of Amanda Chin
      Get in touch

      About Amanda

      Expertise

      • Consumer Products
      • Retail
      • Customer Experience

      Amanda Chin is a member of our Retail, Consumer Products and Food/Agri practices.

      She has more than 10 years of management consulting experience across Oceania, Europe, the US and more recently in Asia. Her experience includes areas such as strategy development, promotions optimization, operating model design and end-to-end commercial excellence.

      Amanda specializes in end-to-end B2B commercial excellence across industries, including foodservice, industrials, MedTech, consumer products, and financial services. She is the APAC champion for Bain’s proprietary range of tools across the Coro suite, including MoneyMap (a digital mapping of customer and prospect opportunities). Amanda is also a deep retail expert with department stores across a range of topics, and is a lead for our Pricing and Promotions product.

      Amanda is also deeply involved in re-thinking our recruiting approach in growth offices and is active with our Women at Bain affinity group.

      Amanda graduated with First Class Honors in finance from the University of New South Wales, Sydney.

      She is a mother of two and is passionate about seeing more visible female role models in high-paced careers, such as consulting. She holds a 3rd Dan Black Belt in Taekwondo.

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      Recent Insights

      • “Expanding Profit Margin Through Intelligent Pricing,” Commercial Excellence Agenda,April 2025, Report
      • “Generative AI in Food and Agriculture in Asia-Pacific,” Webinar, August 2024

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