An innovation and communications expert, Amanda has more than two decades of experience across the brand and content strategy, editorial conceptualization, customer experience, and human-centred design spectra. Her career has heavily involved the creation of new propositions, products, services, beta brands and creative communication solutions for a portfolio of Fortune 500 firms.
She is also a member of our Advanced Digital and Product Team (ADAPT), which leverages human-centered design in creating innovative, game-changing products and services. She is also part of our Consumer Centre of Excellence.
Prior to joining us in 2019, Amanda was a consultant for a product and service innovation firm. She has also held several roles in creative direction and copywriting.
She holds a B.A., with honours, from the Manchester School of Art. She is a two-time D&AD award winner and recipient of the Precision Marketing Award.
- “Are Healthy Intentions Leading to Healthier Habits?,” Infographic, August 2021
- “The Essential Guide to Post–Covid-19 Consumers,” Video, June 2020