Dianne Ledingham is a director in Bain & Company’s Boston office. Dianne is a leader in Bain's Customer Strategy & Marketing practice and a senior partner in the firm's Telecom, Media and Technology (TMT) practices.
Dianne joined Bain in 1990 and during her tenure has built extensive sales effectiveness experience across a range of industries, including industrial services and equipment, enterprise software, networking equipment, telecom equipment, distribution, IT services (federal and commercial), publishing and medical supplies. In addition to her salesforce effectiveness experience, Dianne has teamed with a number of telecom and technology companies to deliver results with full potential growth strategies and transformation programs.
In addition to her consulting responsibilities, Dianne participates in firm governance. She is currently an elected member of Bain's Global Nominating Committee. Dianne has served on Bain's Global Board of Directors and also was the Chairperson of the Global Compensation and Promotion Committee. For nearly 10 years, she was also the global leader of Bain's Sales and Channel Effectiveness capability area within the Customer Strategy & Marketing practice. Dianne is actively involved in consulting recruiting and has led several talent initiatives across the Bain network.
Outside of Bain, Dianne is the Chairperson of the City Year Boston Board of Directors, as well as treasurer for Ventures for Hope. She has also advised several software startups.
Dianne’s expertise has been featured in published articles in the Harvard Business Review and other business journals on the topics of sales effectiveness, customer relationship management and product-to-services migration.
Dianne earned an MBA from Harvard Business School with distinction. She is a graduate of Brown University where she received a Bachelor of Science degree in Electrical Engineering with honors.
- “Bought Not Sold: Marketing and Selling to Digitally Empowered Business Customers,” Brief, October 2015
- “Mastering the New Reality of Sales,” Brief, April 2014
- “Closing the deal: The value of a sales specialist,” Forbes.com, August 2013, Article
- “Don't let complexity kill your sales model,” Forbes.com, February 2013, Article
- “Is complexity killing your sales model?,” Brief, January 2013