James Yang
Partner,
About James
Expertise
James Yang is a member of our Consumer Products, Retail and Strategy practices.
With more than a decade of consulting and industry experience, James specializes in customer strategy, organization transformation, sales effectiveness and omnichannel redesign. His client portfolio spans sectors including grocery, apparel, wine and spirits, as well as consumer-facing sectors across Greater China and APAC.
He previously served as a partner in the retail and consumer goods practices of another top consulting firm.
He holds a B.S. in biomedical engineering from Northwestern University.
James is fluent in English, Mandarin Chinese and Cantonese.
Recent Insights
- “China’s Singles Day 2023: Win the Head and the Heart with Value and Entertainment ,” Brief, November 2023
- “China’s Singles Day 2022: Loyalty’s a Better Goal than RMB 1 Trillion Sales,” Retail Holiday Newsletter, October 2022, Brief
- “What's Keeping Asia-Pacific Shoppers from Buying Sustainable Goods?,” Infographic, September 2022
- “Unpacking Asia-Pacific Consumers’ New Love Affair with Sustainability,” Report, June 2022
- “Meet Asia-Pacific’s Sustainable Consumers,” Infographic, April 2022