Jason Lee

Vice President, Insights & Research,

About Jason

Jason Lee is a leader in our Advanced Analytics Group.

Jason joined us in 2002. Since then, he has supported hundreds of advanced analytics projects across most of our firm's practice areas.

Jason brings special expertise in consumer psychology and marketing sciences including research design, experimental design, data mining and predictive modeling. His work consistently delivers insights and results for Bain's B2C and B2B clients with innovative customer segmentations, pricing opportunities, brand positioning, new product development and customer loyalty. He is frequently called on to guide clients through the process of building test-and-learn and advanced analytics capabilities.

Jason also leads initiatives to expand our firm's analytic capabilities in operations and supply chain analytics. He works closely with our practice leaders to develop the analytic talent, techniques and tools central to our innovative supply chain approaches.

Jason publishes journal articles and blogs, leads analytics workshops and is a frequent speaker at conferences. Before joining us, Jason worked for several analytics based start-ups and boutique marketing science firms. His PhD studies focused on consumer decision making and advanced research methods.

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