About Kate
Bain Partner Kate Woolley shares how leading companies use a rigorous zero-based approach at the account level to get a clear view of revenue potential in the market.
Recent Insights
- “Optimize, Don’t ‘Lift and Shift,’ When Migrating to the Cloud,” Article, November 2019
- “How China’s Cloud Market Differs from Others,” Article, August 2019
- “The Secret to More Cloud Adoption in Europe? More Supply,” Article, July 2019
- “Public Cloud Leads the IT Market,” Snap Chart, May 2019
- “The Cloud Is Growing Faster than Expected,” Snap Chart, April 2019