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Oliver Merkel

Partner, Berlin

About Oliver

Dr. Oliver Merkel is a partner in Bain & Company's Berlin office and a leader in Bain's Consumer Products and Retail practices.

Oliver has more than 15 years of consulting experience, working with leading FMCG companies and retailers to develop innovative business models to better serve consumers. His work includes route-to-market strategy development, category management, online and digital strategy development, transformation and fact-based negotiation.

He has worked in more than 15 countries and previously worked in Bain's Johannesburg office, where he helped to build the firm's consumer products and retail business in Africa.

Oliver earned a PhD in business administration and economics from the University of St. Gallen in Switzerland and a master's degree in business communication from Berlin University of the Arts.

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