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BothBrain® Innovation

It takes both halves of the brain―right-brain creative talents and left-brain management skills―to successfully generate and commercialize ideas. But not many people are skilled at both. Bain's BothBrain® Innovation helps build a culture of teamwork so that you can tap into both sides of the brains in your company and foster innovation in new products, processes and services.

Why Bain

Why Bain

  • We invented BothBrain® Innovation based on our decades of proprietary research on the achievements of highly successful paired leaders with complementary skills.
  • We have deep experience in assessing innovation performance and identifying solutions to foster ongoing innovation.
  • We employ multiple tools and approaches to ignite, capture and catalyze sparks of ingenuity.

What to Expect

What to Expect

Client Results

Our Team


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We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results