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      Industry

      Bens de Consumo

      Bens de Consumo

      Escala ainda importa, mas não basta

      Bens de Consumo
      • Introdução
      • Resultados no cliente
      • Nosso time
      • Insights
      • Como podemos ajudar

      Embora empresas de bens de consumo venham enfrentando transformações e disrupção há anos, o momento atual é inédito. Uma pandemia global, mudanças radicais no comportamento do consumidor, choques na cadeia de suprimento e a concorrência de novos players são alguns dos fatores que impõe obstáculos que dificultam o crescimento. Um foco intenso na sustentabilidade leva consumidores e empresas em todo ponto da cadeia de valor a repensar hábitos, prioridades e formas de operar.

      Apesar desses fatores, a lista das principais empresas de bens de consumo continua basicamente inalterada — prova das vantagens da escala. Ao reformular seu portfólio, renovar modelos de go-to-market e buscar eficiências operacionais, essas empresas conseguiram permanecer no topo — pelo menos até aqui.

      Nossa experiência na consultoria a empresas do setor garante que a sua continue lá. À medida que a agilidade e o relacionamento com o consumidor assumem caráter cada vez mais crítico, estaremos a seu lado para navegar disrupções, antecipar riscos e manter a liderança. Com nossa ajuda, você vai:

      • Criar uma estratégia efetiva usando o Bain Radar 360®: Adotar uma abordagem “today-forward/future-back” que permita atingir o potencial das operações atuais e, ao mesmo tempo, avançar rumo ao futuro.
      • Acelerar o crescimento da marca, inclusive em categorias de lento crescimento em mercados desenvolvidos, usando nosso Brand Accelerator
      • Criar parcerias de verdade com varejistas, administrando, administrando key accounts mais assertivas
      • Transformar suas cadeias de suprimento competitivas
      • Reformular os portfólios de sua marca por meio de fusões e aquisições para atingir escala, explorar novas áreas de crescimento ou adquirir novos recursos. Podemos ajudar a otimizar a seleção de alvos, diligência e geração de valor, com o apoio da estratégia certa de M&A e nossa expertise em integração.
      • Simplificar e acelerar modelos operacionais para maximizar a eficácia e a eficiência da sua organização.
      • Incorporar a sustentabilidade a sua estratégia, para transformá-la de desafio em oportunidade.

      Nossos clientes incluem empresas dos setores de alimentos, bebidas, higiene pessoal e limpeza, bens duráveis, artigos de luxo, vestuário e calçados, entre outros. Nossa ampla experiência e expertise, combinada com nosso ecossistema diversificado de parceiros de destaque em suas respectivas áreas, garante soluções robustas e personalizadas para suas necessidades específicas.

      Leia mais Read less

      Resultados no cliente

      Resultados no cliente

      4,100+

      iniciativas de Bens de Consumo na última década

      >80%

      das 50 maiores do mundo na categoria já trabalharam conosco

      Case study

      Food Co. jump-starts growth with return to core brands
      We helped a food company pull itself out of the red and into the black after years of slumping sales and vanishing market share.

      Case study

      Drinking in digital: A leading beverage company stirs a profit from digital strategy
      A leader in the beverage industry turned to Bain to define a strategy that advanced their digital sales and marketing channels, placing them on the path to transform digital from a cost to a profit center.
      Leia mais

      Nosso time

      Headshot of Gabriele Zuccarelli

      Gabriele Zuccarelli Partner São Paulo

      Federico Eisner Partner London

      Headshot of Robin Bartling

      Robin Bartling Partner Amsterdam

      Headshot of Alejandro Perez De Rosso

      Alejandro Perez De Rosso Partner Buenos Aires

      Headshot of François Faelli

      François Faelli Partner Brussels

      Headshot of David Cooper

      David Cooper Partner New York

      Headshot of Richard Webster

      Richard Webster Partner London

      Headshot of David Zehner

      David Zehner Partner Sydney

      Leia mais

      Insights

      The Sustainable Brands in Your Future
      Consumers demand sustainable goods, but why are so many brands late to the game?
      Brief
      Insurgent Brands: Defining the Next Era of Consumer Growth
      Bain's consumer products experts unveil the 2026 Insurgent Brands, spotlighting the challengers redefining growth and setting the pace for the industry.
      Webinar
      Why Consumers Choose an AI Chatbot over a Search Engine
      Chatbots are used to demystify complexity, but AI overviews are helping search engines fight back.
      Powered by the Global Consumer Lab
      US Consumer Health Update
      Consumers hold steady amid mixed signals, with no clear downturn or momentum ahead.
      Snap Chart
      Leia mais

      Como podemos ajudar

      Perfect Sales Execution

      Perfect Sales Execution

      Transform your sales with data-driven decision-making powered by proprietary software, analytics, systems, tools, and training.

      Read more

      Next-Gen Key Account Management

      Next-Gen Key Account Management

      Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies. 

      Read more

      Consumer Lab

      Consumer Lab

      Gain a better understanding of consumers with a holistic view of how they live today—and how they’ll likely live tomorrow.

      Read more

      Divestitures and Spin-offs

      Divestitures and Spin-offs

      Minimize risk, maximize value, and leave separated businesses better than when they started.

      Read more
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