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Five Tips for Marketing during a Crisis

Bain's CMO shares how marketing teams can communicate through the Covid-19 pandemic, while becoming more adaptable and resilient.

Video

Five Tips for Marketing during a Crisis
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In a world of uncertainty, how can marketing organizations focus their communications and come out of the coronavirus crisis stronger? From short, simple messaging to self-care, Erika Serow, chief marketing officer of Bain & Company, outlines five guiding principles that we're sharing with our clients—and following ourselves.

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