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Five Tips for Marketing during a Crisis

Bain's CMO shares how marketing teams can communicate through the Covid-19 pandemic, while becoming more adaptable and resilient.

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Five Tips for Marketing during a Crisis
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In a world of uncertainty, how can marketing organizations focus their communications and come out of the coronavirus crisis stronger? From short, simple messaging to self-care, Erika Serow, chief marketing officer of Bain & Company, outlines five guiding principles that we're sharing with our clients—and following ourselves.

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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

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