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Video

Five Tips for Marketing during a Crisis

Bain's CMO shares how marketing teams can communicate through the Covid-19 pandemic, while becoming more adaptable and resilient.

Video

Five Tips for Marketing during a Crisis
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In a world of uncertainty, how can marketing organizations focus their communications and come out of the coronavirus crisis stronger? From short, simple messaging to self-care, Erika Serow, chief marketing officer of Bain & Company, outlines five guiding principles that we're sharing with our clients—and following ourselves.

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Coronavirus

As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.

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