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      Webinar

      Revving Up Sales ROI for a Downturn

      Members of Bain’s B2B Commercial Excellence group discuss the four pillars of every company's commercial base and how they should be structured for medium-term growth.

      By David Burns, David Schottland, Thomas Whiteley, and Justin Murphy

      Webinar

      Revving Up Sales ROI for a Downturn
      en

      With an economic downturn underway, leading companies must take action to maximize their sales return on investment. David Burns, David Schottland, Tom Whiteley and Justin Murphy, all partners with Bain's B2B Commercial Excellence group, share insights on how companies can use this time to restructure and ultimately gain market share. 

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      Coronavirus

      The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.

      Authors
      • Headshot of David Burns
        David Burns
        Partner, Chicago
      • Headshot of David Schottland
        David Schottland
        Partner, New York
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        Thomas Whiteley
        Alumni, London
      • Headshot of Justin Murphy
        Justin Murphy
        Partner, San Francisco
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      First published in abril 2020
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