Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Brazil | Português

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial e Defesa
    • Agronegócio
    • Química
    • Construção e Infraestrutura
    • Bens de Consumo
    • Serviços Financeiros
    • Healthcare & Life Sciences
    • Máquinas e Equipamentos Industriais
    • Mídia e Entretenimento
      Industries
      Mídia e Entretenimento
      • Media Lab
    • Metais
    • Mineração
    • Petróleo e Gás
    • Papel e Embalagens
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Setor Público e Social
    • Varejo
    • Tecnologia
    • Telecomunicações
      Industries
      Telecomunicações
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Turismo & Lazer
    • Energia & Renováveis
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreiras
    Main menu

    Carreiras

    • Trabalhe Conosco
      Carreiras
      Trabalhe Conosco
      • Find Your Place
      • Nossas áreas de trabalho
      • Equipes integradas
      • Estudantes
      • Programas e estágios
      • Eventos de Recrutamento
    • A Vida na Bain
      Carreiras
      A Vida na Bain
      • Blog: Inside Bain
      • Histórias de carreira
      • Nossas pessoas
      • Onde trabalhamos
      • Apoioao seu crescimento
      • Grupos de afinidade
      • Benefícios
    • Impact Stories
    • Nosso Processo Seletivo
      Carreiras
      Nosso Processo Seletivo
      • O Que Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Brazil | Português
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aeroespacial e Defesa
      • Agronegócio
      • Química
      • Construção e Infraestrutura
      • Bens de Consumo
      • Serviços Financeiros
      • Healthcare & Life Sciences
      • Máquinas e Equipamentos Industriais
      • Mídia e Entretenimento
      • Metais
      • Mineração
      • Petróleo e Gás
      • Papel e Embalagens
      • Private Equity
      • Setor Público e Social
      • Varejo
      • Tecnologia
      • Telecomunicações
      • Transporte
      • Turismo & Lazer
      • Energia & Renováveis
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreiras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Eduardo Roma

      Partner,

      London

      Global Head of Customer Experience Transformation for the Customer Strategy & Marketing practice

      Headshot of Eduardo Roma
      Entre em contato

      Sobre o Eduardo

      Experiência

      • Financial Services
      • Agile Enterprise
      • Customer Experience
      • Digital
      • Net Promoter System®
      • Operating Model & Org Design
      • Sales and Marketing

      Eduardo Roma leads Customer Experience Transformation for our Customer Strategy & Marketing practice and is a leader in the firm's Financial Services practice.

      With over 25 years of consulting and industry experience, Eduardo helps organizations create exceptional value by enriching customers' lives. He guides businesses in adopting predictive, purpose-driven strategies to navigate rapid technological advancements, including generative AI, and shifting consumer expectations.

      Eduardo advises CEOs and executive teams in the financial services, technology, and service industries across the UK and Europe, reimagining customer strategies and advising on digital transformation, innovation, and operating model redesign. By aligning strategy with execution, his approach empowers businesses to achieve measurable growth by winning, serving, retaining, and growing customer relationships.

      Eduardo holds an MBA from London Business School and a BS in Production Engineering from Escola Politécnica da USP in Brazil.

      Related Profiles
      • Headshot of Maureen Burns
        Maureen Burns
        Partner, Boston
      • Headshot of Andy Pierce
        Andy Pierce
        Partner, Chicago
      • Headshot of Phil Sager
        Phil Sager
        Partner, Toronto
      • Headshot of Luiza Mattos
        Luiza Mattos
        Partner, São Paulo

      Recent Insights

      • “AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience,” Brief, novembro 10, 2025
      • “Bain & Company Named as a “Leader” in IDC MarketScape: Customer Experience Strategy Consulting Services 2025 Vendor Assessment,” Press release, outubro 06, 2025
      • “Customers Want Relationships, Not Just Easy Experiences,” Brief, abril 23, 2025
      • “Customers Prefer Digital Banks’ Basic Accounts,” Snap Chart, abril 08, 2025
      • “Transforming Customer Experience with AI: A Guide to Sustainable Growth,” Webinar, abril 02, 2025
      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices