Thailand's e-commerce market is booming and shaping up to be one of Asia's top performers. "Through our joint research with Google, we estimate that today 11 million consumers are doing online purchases in Thailand," says Sebastien Lamy, a partner with Bain & Company and an expert in the firm's Digital practice. "We believe that this number will double in the next three to five years, as demand continues to grow and digital offerings and the supporting logistics and payments infrastructures continue to improve."