Five ways Bain is leading with AI
Five ways Bain is leading with AI
While others experiment, Bain leads. Here’s how we’re using AI differently.
At Bain, we don’t just talk about AI—we use it, build with it, and lead with it. Across our firm and in our client work, we’re leveraging AI in bold, practical ways that drive real results.
Here are some examples of how we're setting the pace in AI innovation:
1. Equipping every Bain employee to build with AI
Through our strategic partnership with OpenAI, every employee has access to ChatGPT Enterprise. enabling them to build and deploy AI tools, regardless of tenure or technical background.
Take Kunal, a Bain consultant in the Amsterdam office. He built a custom GPT to analyze shelf images for a retail client, reducing manual effort and delivering faster, more actionable insights. His solution is just one of the 19,000+ custom GPTs created by Bain teams to solve complex client challenges using AI.
My goal is to expand my AI toolkit and help shape Bain's next generation of AI-driven client solutions.
Kunal
Consultant
2. Delivering AI-powered business transformations for clients
We're helping the world’s leading companies break new ground with AI, delivering powerful results and setting new industry standards.
- At Target, our AI-powered inventory predictions improved efficiency and reshaped how retail decisions are made.
- At Bradesco, one of Brazil's largest banks, we used advanced analytics to significantly boost customer satisfaction and operational performance.
- At Coca-Cola, we leveraged creative AI tools like ChatGPT and DALL·E to elevate marketing campaigns and consumer engagement.
Today, nearly one-third of Bain’s client work involves AI and technology, and this is just the beginning. Whether it’s targeted analytics or sweeping enterprise-wide transformations, Bain teams are always exploring new ways to maximize AI’s potential.
3. Building strategic AI and tech partnerships
We strategically align with industry leaders to stay at the forefront of AI innovation. Beyond our foundational collaboration with OpenAI, we’ve expanded our partnerships with influential firms like Palantir Technologies and AI Aspire (led by Andrew Ng) to enhance our analytics capabilities and develop cutting-edge AI solutions. These partnerships amplify our ability to deliver advanced solutions and equip our teams with the tools and expertise to tackle even the toughest client challenges.
4. Scaling internal knowledge sharing through proprietary AI tools
Innovation starts from within. We built Sage, our in-house AI platform powered by ChatGPT, to rapidly unlock firm-wide knowledge.
Sage helps consultants find critical case insights, summarize extensive research, or connect with internal experts instantly. Seamlessly integrated with Microsoft Copilot and other daily tools, Sage ensures our teams focus less on searching and more on groundbreaking solutions.
5. Investing in AI education and career development
At Bain, our AI investment starts with our people. Employees at all experience levels benefit from robust internal trainings, specialized workshops, and events designed to develop AI expertise. Initiatives like the ChatGPT Olympics provide interactive ways to sharpen skills and foster innovation. Whether you’re just starting out or have seasoned AI experience, Bain ensures you’re ready to lead the next wave of innovation.
Our São Paulo office hosts an AI masterclass for recruits to learn from some of the boldest minds in tech.
