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Faced with economic uncertainty, most companies focus on cost rather than ROI. Leaders balance offense and defense and take specific actions to sustain and enhance their commercial productivity.
High interest rates, softening demand, and prolonged economic uncertainty are taking a toll on many companies. Stakeholders are advocating for reduced—or, at best, flat—commercial spending, while talent gaps also hamper many companies’ go-to-market ambitions.
But an elite group of companies, about one in 20, buck these trends and sustain their commercial productivity. We can help you join them, so that you spot often-counterintuitive opportunities and execute the sales plays that capture them. Whether your focus is on product-led growth or a more traditional salesforce-led model, we’ll help you consistently achieve superior ROI, guided by an outside-in analysis of the potential upside to your sales and marketing spend.
Understand your productivity position at the customer and product level, what drives profitability and growth, and how your reps perform on a range of benchmarks.
Optimize your go-to-market model to consistently overachieve your strategic goals, get the most from front-line reps, and ensure future-proof and efficient sales support
Achieve quick wins through superior pricing and margin management as you ultimately increase go-to-market productivity 20-40%, boost pipeline generation by 15-20%, and improve profitability.
