How the Desire to Run Retail Companies Led this Consultant to Become Bain’s Chief Marketing Officer

Throughout her first time at Bain, Erika found she had a passion for retail, chose to earn her MBA from Stanford University, and take a role outside of the firm in the retail industry. She later returned to Bain to help build and lead our Americas Retail practice and boomeranged back to the firm again as our Chief Marketing Officer after being the US CEO at Sweaty Betty, UK’s leading activewear brand.

Erika’s background doesn’t scream marketing experience, but she now leads our global marketing efforts with the mission to make marketing a great commercial function at Bain. Listen to Erika’s transformative career journey inside and out of Bain and how her desire to become an operator transitioned from CEO to CMO.