Video
The success of traditional consumer products growth models is slowing, and amid cost inflation and the ongoing pandemic, the industry has reached a breaking point. Business leaders must turn to new solutions to create sustainable long-term change, and there is no longer a choice between planet or profit. In this video, Richard Webster, who leads Bain’s Global Consumer Products practice, outlines a new consumer packaged goods model, with five actions companies can take to seize the moment and create future success.
First published in juillet 2022