Video
Most incumbent brands will face disruption from an insurgent competitor. In this video, Brian McRoskey, a partner with Bain’s Consumer Products practice, talks to Google’s Blake Landro about how big brands can position themselves to defend their position and grow.
How Insurgent Brands Are Rewriting the Growth Playbook
These small brands now capture more than their share of the growth—and no category is immune.
First published in septembre 2018
