HBR.org What Should Retailers Do About AI Shoppers? What Should Retailers Do About AI Shoppers? Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping. Par Mikey Vu, Maureen Burns, et Aaron Cheris min Article What Should Retailers Do About AI Shoppers? Progress: en First published in octobre 2025 Mots clés Artificial Intelligence Artificial Intelligence Insights CIO Insights CMO Insights Customer Experience Digital Distribution IA, Perspectives et Solutions Logistique et Transports
