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Dong-A Business Review

New luxury market, coveted even by Amazon- key is to manage not only the traditional customers but also 'digital friends'

New luxury market, coveted even by Amazon- key is to manage not only the traditional customers but also 'digital friends'

  • 3 janvier 2018
  • min

Dong-A Business Review

New luxury market, coveted even by Amazon- key is to manage not only the traditional customers but also 'digital friends'

2017 Dong-A Luxury Forum was held under the theme of 'Challenges facing the luxury industry and its future amidst digital revolution'. Participants shared views on how the digital technology that triggered the digital revolution is impacting the conservative luxury industry and how luxury players are responding to the changes. Jihye Song, a partner of Bain & Company, and Janghyuk Lee, professor of business administration of Korea University, shared the research results on luxury consumers and market evolution, and potential actions. Broadcast by DBR.

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