14 years international marketing experience working with the world's largest advertisers on marketing transformation programmes
Ben McInerney is a member of our Marketing practice, FRWD.
He has 14 years' marketing experience, having established his expertise across GroupM (WPP) agencies MediaCom and Wavemaker in both Australia and the UK.
Ben joined Bain in 2020 as part of the FRWD EMEA team, based out of the London office. He delivered a number of projects across Germany, Spain, Russia and the UK before relocating back to his native country, Australia, in 2022.
He primarily leads marketing transformation cases, with a particular focus on the Financial Services, Consumer Products and CME sectors. He is an expert on brand strategy, marketing acceleration and efficiency, and eCommerce.
Ben is also an expert in B2C customer communications, working alongside our Customer Practice to develop and refine our Experimentation@Scale product.
In addition to this client work, Ben is an active member of the marketing industry, having held roles on the Interactive Advertising Bureau (IAB) Measurement Council where he helped develop mobile advertising measurement in Australia.
Ben has been recognised within the marketing industry for his transformative work; winning a number of personal and client-related awards for programmatic, data, and creative advertising as well as measurement and attribution.