Digital Insights

Digital technology continues to reshape business, touching every industry and region. Bain Insights help both large incumbents and nimble start-ups adapt.

Software

Will AI Disrupt SaaS?

Disruption is mandatory. Obsolescence is optional.

Digital

Livre Blanc : L’avenir quantique commence maintenant: quelle feuille de route pour les entreprises ?

Selon Bain & Company et Le Lab Quantique - think tank et incubateur de référence en France sur les technologies quantiques- les entreprises qui sauront anticiper ce virage technologique, dès aujourd’hui, seront les gagnants de demain.

Digital

Tariffs Are Reshaping Tech Functions as Deglobalization Accelerates

Localization, reshoring, and fragmentation add pressure to technology budgets, increase operating model complexity, and raise new risks.

Distribution

Agentic AI Commerce Hinges on Consumer Trust

Security, privacy, and institutional trust are the battlegrounds for AI-led payments.

Advanced Analytics

WEF Summer Davos: The View from China

Key themes in China’s expanding technological capabilities.

Advanced Analytics

Unsticking Your AI Transformation

Treating gen AI as a tool isn’t working. It’s time to redesign work, rethink operating models, and lead from the top.

Technologie

AI Is Transforming Productivity, but Sales Remains a New Frontier

Potential applications of generative and agentic AI could free up more selling time and boost conversion rates.

Technologie

AI Pods as a Service: Modular, Scalable, and Built for Speed

Emerging services offer the agility enterprises need to test, deploy, and scale faster, with fewer barriers.

Services Financiers

Four Ways To Turn Control Functions Into AI Accelerators

When done right, governance doesn’t paralyze AI progress. It makes scaling safer, faster, and smarter.

Banking

Five Decisions That Matter Most When Modernizing Banking Technology

Done right, modernization speeds time to market, enhances personalized services and customer experiences, and improves cost efficiency.

Advanced Analytics

Databricks Data + AI Summit 2025: Enterprise Intelligence Platforms Come into View

Are we closer to running the business on AI?

Technologie

How CIOs Think About Agentic AI

Most are running pilots, but few have a roadmap yet.

Distribution

Unlocking Hidden Value: A New Approach to Data Monetization with AI

Model Context Protocols are the key.

Utilities & Energies Renouvelables

AI and Power: A Marriage of Necessity

Tech and utilities are an unlikely pair, but how well they balance data center electricity demand and finite energy resources will have huge implications.

Services Financiers

How Control Functions Can Enable AI Ambition at Scale

The question isn’t whether you need strong AI governance. It’s whether you’re willing to build it in a way that accelerates—not suffocates—your AI strategy.

Digital

Building the AI-Ready Enterprise

Five insights from SAP Sapphire 2025.

Organisation

HR: The Hidden Accelerator of AI Adoption

Scaling AI starts with people. Yet only half of companies involve HR in their strategy.

Venture Ecosystem

Global Venture Capital Outlook: The Latest Trends

Global funding inches upwards, but dealmaking remains selective.

Technologie

Survey: Uncertainty Weighs on IT Budgets—Except for AI

B2B software buyers are scaling back growth expectations and scrutinizing expenditures, but AI remains a favored investment.

Digital

How Good Is Your Company at Scaling Gen AI?

Every company is talking about generative AI, but few are using it to create real business value. Is your company one of those leading the way, or is it still assessing its options?

Technologies de l'information

Charting a Bold Course in the CIO’s First 100 Days

With the CIO’s role more strategic than ever, new leaders must set the pace from day one.

Technologie

Survey: Generative AI’s Uptake Is Unprecedented Despite Roadblocks

Bain’s periodic assessment on generative AI readiness finds nearly ubiquitous adoption, tempered by security and quality concerns.

Digital Assets and Blockchain

From Niche to Utility: Stablecoins Move toward the Financial Mainstream

Widespread adoption depends on regulatory clarity, a compelling value proposition, and seamless integration with legacy systems.

Technologie

Understanding the Five Types of AI Consumers

While many still hesitate over trust and security, early adopters are already shaping the future of AI engagement.

Digital

What Type of Generative AI Consumer Are You?

AI is becoming a bigger part of everyday life—but how do you engage with it? Are you skeptical, curious, or an avid user? Take this quick survey to discover your generative AI persona and see where you fit in the world of AI.

Digital

Parsing How Winners Use AI

High-growth firms invest more in the technology foundation to realize greater efficiencies and productivity from AI while low-growth firms lag.

Healthcare Providers and Services

The Healthcare AI Adoption Index

A survey of more than 400 healthcare buyers reveals what’s fueling their AI experimentation and pinpoints opportunities for innovation partners.

Technologie

Humanoid Robots at Work: What Executives Need to Know

The convergence of AI, cost, and dexterity is putting humanoid robots on a fast track to adoption.

Advanced Analytics

Google Cloud Next 2025: AI Moves from Possibility to Foundation

Seven takeaways for executives.

Technologie

Why Generative AI Exceeds Expectations in Marketing

Generative AI accelerates content creation, personalization, and testing—empowering marketers to deliver better outcomes at lower cost.

Advanced Analytics

Marketing’s New Middleman: AI Agents

From discovery to decision, large language models are starting to gatekeep the marketing funnel, so brand stewards must learn to speak their language.

Digital

Rethinking Tech Outsourcing: Five Actions to Create Value

Despite predictions that outsourcing would decline, Bain’s research shows most companies still rely on it—and many plan to expand their use.

Advanced Analytics

Three Takeaways on the Future of AI From the Nvidia Conference

AI is becoming core enterprise infrastructure, re-architecting how companies compete.

Services Financiers

Bridging the Protection Gap: Affordability, Access, and Risk Prevention

With many customers finding P&C coverage too expensive and life coverage not relevant, insurers have to evolve their products, channels, and business models.